I turn Operational Excellence into measurable revenue growth.
Experience
GTM Leadership That Connects Strategy, Execution and Revenue
Missi Carmen is a Chief Revenue Officer and GTM leader known for building scalable, accountable revenue teams across Marketing, Sales, Sales Engineering, RevOps, and Customer Success.
Following her tenure as Global CMO at Safetica, Missi was appointed CRO to oversee end-to-end customer acquisition and expansion. She has pioneered AI integration across revenue operations—from automated enablement tools to team co-agents—to drive efficiency without compromising quality.
She bridges high-level positioning and demand generation with rigorous forecasting and customer retention, turning disconnected departments into a unified growth engine focused on measurable business outcomes.
Skills
GTM Strategy Revenue Operations AI Enablement Digital Transformation Sales Leadership Pipeline Growth Revenue Forecasting Customer Lifecycle Technology Integration Analytics & Attribution Executive Reporting Global Team Leadership
Work Experience
2025 - Present
Chief Revenue Officer | Chief Marketing Officer, Safetica
Promoted from CMO to CRO, leading Marketing, Sales, Sales Engineering, and Customer Success. Built an integrated revenue model covering pipeline, forecasting, execution, and retention, and established marketing-to-revenue attribution as CMO.
Nov 2022 - Feb 2025
Chief Marketing Officer, Spirion
Led global marketing for a data security company, aligning brand, product marketing, demand generation, and marketing operations around a unified GTM strategy. Modernized market positioning, strengthened pipeline accountability, and built a more measurable, revenue-focused marketing organization.
Sr Director, Integrated Marketing & Technology, Concentrix
Rebuilt global marketing operations for a $6.3B publicly traded CX and technology company, modernizing MarTech and introducing a rapid GTM process that improved cross-business alignment, conversion tracking, and pipeline visibility.
Vice President, Marketing, OPSWAT
Led a 23-person global marketing organization, strengthening GTM execution, product marketing, performance measurement, and marketing operations. Introduced experimentation and product-led growth strategies that increased new-logo opportunities by 200% quarter over quarter and marketing-attributed pipeline by 130%.
Director, Global Marketing & Digital Strategy, SYKES, now Foundever
Built and led global digital marketing within a $1.7B public company, overseeing ABM, marketing operations, analytics, web, and social strategy. Increased marketing-attributable revenue 148% year over year while growing SQLs 54% and sales-qualified opportunities 115%.
Vice President, Global Marketing, ScribbleLive, acquired by Rock Content
Led a 15-person global marketing team across acquisition, retention, and partner marketing for a B2B SaaS platform. Increased MQLs 233% through stronger audience targeting, marketing automation, and content strategy.
Earlier Experience
Digital Marketing & Strategy Leadership
Advanced through marketing leadership roles spanning GTM strategy, digital acquisition, analytics, retention, and SEO. Built revenue-aligned programs that strengthened lead generation, customer growth, and digital performance.
Education
Master of Science, Information Technology
University of Maryland Global Campus
Advanced study in technology, systems, and data supporting digital transformation and technology-enabled growth.
Bachelor of Science, Marketing Communications
University of Baltimore
Foundation in marketing strategy, communications, customer engagement, and business growth.
Interests
Outside of work, Missi enjoys traveling and experiencing new cultures, cooking and entertaining, gardening, home projects, reading, fitness, playing the piano, and attending electronic dance music festivals. Most importantly, she values time with her family and dogs.